Postcards and Tourism Brands in Central Europe around 1900

Simple item page
dc.coverageSTUDIA UBB HISTORIA, Volume 66 (LXVI), No. 1, June 2021, pp. 149-158, DOI: 10.24193/subbhist.2021.1.07en-US
dc.creatorMÂRZA, Radu
dc.date2022-02-03
dc.date.accessioned2026-02-21T19:38:04Z
dc.descriptionThe paper discusses the development of tourism during the Belle Époque in Europe, especially in the Austrian (Austro-Hungarian) Empire, in connection to postcards, a postal product specific to the period. The analysis of the images on the postcards that circulated during the era in question leads to the identification of actual “brands” of the cities and regions of the Empire. Those “brands” are iconic images that the general public and visitors in particular automatically associated with the depicted places. The present paper discusses the cases of Vienna and Budapest, the two capitals of the Austro-Hungarian Empire, as well as the cases of cities like Bratislava, Cluj and Salzburg, spa resorts, places on the Adriatic Riviera, tourist places in Semmering and the Tatra Mountains, and those in the region of Tyrol.   Article history: Received 30.09.2020; Revised 15.02.2021; Accepted 8.05.2021; Available online 03.02.2022.   Rezumat: Ilustrate şi branduri turistice în Europa Centrală în jurul lui 1900. Articolul pune în discuţie dezvoltarea turismului în Belle Époque în Europa, mai precis în Imperiul Austriac (Austro-Ungar), în legătură cu cărţile poştale, un produs postal specific epocii. Analiza imaginilor de pe cărţile poştale care au circulat în epocă duce la identificarea unor adevărate ”branduri” ale oraşelor sau regiunilor Imperiului. Aceste ”branduri” sunt imagini iconice care devin asociate automat cu locurile respective, de către populaţie şi de către vizitatori. În cazul de faţă, am luat în considerare capitalele Viena şi Bratislava, oraşe precum Bratislava, Cluj sau Salzburg, staţiuni balneare, staţiuni de pe Riviera de la Marea Adriatică, localităţile turistice din munţii Semmering, Tatra şi din Tirol. Cuvinte-cheie: istoria turismului, cărţi poştale, istorie vizuală, 1900, Austro-Ungariaen-US
dc.formatapplication/pdf
dc.identifierhttps://studia.reviste.ubbcluj.ro/index.php/subbhistoria/article/view/92
dc.identifier10.24193/subbhist.2021.1.07
dc.identifier.urihttps://hdl.handle.net/20.500.14637/1338
dc.languageeng
dc.publisherBabeș-Bolyai University / ARGONAUT PUBLISHING Cluj-Napoca, Romaniaen-US
dc.relationhttps://studia.reviste.ubbcluj.ro/index.php/subbhistoria/article/view/92/84
dc.rightsCopyright (c) 2022 Studia Universitatis Babeș-Bolyai Historiaen-US
dc.rightshttps://creativecommons.org/licenses/by-nc-nd/4.0en-US
dc.sourceStudia Universitatis Babeș-Bolyai Historia; Volume 66, No. 1, June 2021; 149-158en-US
dc.source2065-9598
dc.source1220-0492
dc.source10.24193/subbhist.2021.1
dc.subjectHistory of tourism, postcards, visual history, 1900, Austro-Hungaryen-US
dc.titlePostcards and Tourism Brands in Central Europe around 1900en-US
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typePeer-reviewed Articleen-US
dc.typetexten-US

Files

Original bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
84.pdf
Size:
208.65 KB
Format:
Adobe Portable Document Format
Description:
PDF imported from OJS (https://studia.reviste.ubbcluj.ro/index.php/subbhistoria/article/download/92/84)
Download

Collections

Studia Universitatis Babeș-Bolyai Historia