A SYNOPTIC VIEW OF MUSIC SALES MANAGEMENT

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dc.coverageSTUDIA UBB MUSICA, Volume 62 (LXII), No. 2, December 2017, pp. 17-26, DOI: 10.24193/subbmusica.2017.2.01en-US
dc.creatorBĂLAN, Oana Mihaela
dc.date2017-12-20
dc.date.accessioned2026-02-21T20:15:45Z
dc.descriptionThe notion of marketing has a solid history and potential applicability in many fields. Literature has provided over time many definitions, directing the idea of marketing both to the scientific field, especially toward economic trends, and toward the social area, trying to influence the attitudes related to product marketing. If the domain in which we apply the marketing system is a musical one, its functions cannot be understood before clarifying the conditions under which the market is organized or the trade in goods is conducted, just as we cannot define some basic concepts without knowing the demands and needs of the people, or how to communicate and negotiate to satisfy their desires.en-US
dc.formatapplication/pdf
dc.identifierhttps://studia.reviste.ubbcluj.ro/index.php/subbmusica/article/view/2443
dc.identifier10.24193/subbmusica.2017.2.01
dc.identifier.urihttps://hdl.handle.net/20.500.14637/1850
dc.languageeng
dc.publisherBabeș-Bolyai University / Cluj University Pressen-US
dc.relationhttps://studia.reviste.ubbcluj.ro/index.php/subbmusica/article/view/2443/2360
dc.rightsCopyright (c) 2017 Studia Universitatis Babeș-Bolyai Musicaen-US
dc.rightshttps://creativecommons.org/licenses/by-nc-nd/4.0en-US
dc.sourceStudia Universitatis Babes-Bolyai Musica; Volume 62, No. 2, December 2017; 17-26en-US
dc.source2065-9628
dc.source1844-4369
dc.source10.24193/subbmusica.2017.2
dc.subjectmanagement, professional music, target groups, branding, market flow advertising.en-US
dc.titleA SYNOPTIC VIEW OF MUSIC SALES MANAGEMENTen-US
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typePeer-reviewed Articleen-US
dc.typetexten-US

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